THE NOVUS NEXT DIFFERENCE
NOVUS NEXT is the next evolution of what has made NOVUS great, as well as a next-gen agency designed for what’s next in the media industry. We are 100% focused on local media of all types – TV, OTT, addressable, radio, OOH, digital display, video, mobile and search, to name a few. Three key characteristics differentiate us from most agencies:
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We Build Ground Up
Unlike most agencies, our approach to media planning starts with location. We’ve found that geographic optimization has an immense impact on sales response and ROI, so we build media plans from the ground up– starting with DMA or ZIP code or even specific custom trade areas around your locations.
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CUSTOMIZATION AT SCALE
No two businesses are exactly the same — so every media plan we create is custom-crafted, from data to activation. We’re able to do this at scale due to the proprietary tools and technology we’ve created to automate local market analysis and plan customization. In turn, we can spend more time on strategy and service.
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RESPONSE, NOT REACH
For decades, media plans have been built using reach curves, and most agencies don’t even have real curves at a local market level. Furthermore, reach has always been a distant surrogate for what marketers really care about – sales. So we build plans using sales response curves, customized at a local level.
Our Team
ROB DAVIS
President and Chief Marketing Officer
25+ year veteran, former President of Starcom. Ran Airbnb, Kellogg , Lidl, McDonald’s, Allstate. Responsible for multimedia innovation, acceleration
MONTREW NEWMAN
Senior Vice President, Head of Strategy
25+ year veteran, former OMD local practice leader. Ran PetSmart, Pier 1, Bel Brands, local McDonald’s. Founder of multi-media planning/buying practice
