……………
NOVUS GPS, or Geolocal Planning Strategy, is our strategic planning framework. It differentiates from most agencies in that:
- NOVUS puts your business at the center, and we specifically design our media strategies in service of that goal.
- We lean into audience and leverage our identity graph-based DataLake, our integrated Proximity trade desk, as well as a host of quant and qual research for audience identification analysis and direct activation.
- Media is optimized across the full-funnel spanning all channels and both brand and performance using our proprietary channel optimizer, FullSail.
- Plans leverage location as a strategic differentiator by not simply using location for targeting, but as a lense for uncovering real-world behavior allowing us to craft more culturally attuned campaigns that align with how and where your customers live, shop, and work.
OUR PHILOSOPHY
We have a guiding philosophy that led to this framework:
Geography is destiny – in life and business.
We believe that WHERE people live, work and play is inextricably linked to every aspect of life — from the teams they cheer, to how they talk, to how much they make or how long they’ll live. Similarly, we use data-driven insights to predict how people are motivated by media and what they’ll buy.
