Thought Leadership

Press & articles

NOVUS Named Agency of Record for Valvoline Instant Oil Change to Amplify Brand Visibility Through Hyperlocal Strategy

Smart Data Strategies And Adtech Implementation: Interview with Pat Fitzell, Director at NOVUS Media

Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight

Going all-in for your clients: A uniquely human endeavor

Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

How animated creative ad formats could yield stronger attention, recall metrics

13 reasons why leaning into the right business alliance is a must

Ivy Liu

Study finds open programmatic CTV ad spend slows for the first time in years

[Images: Diego/Adobe Stock]

ChatGPT won’t replace human-led strategy, but it will enhance it

Whitepapers & Infographics

Paul DeJarnatt's Point of View on NewFronts

Paul DeJarnatt's Point of View on Streaming Platforms

How to stop spending on people who will never buy

Reentry Readiness Index

COVID-19 Implications Overview

Thinking Locally: leveraging data and building connections

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