People & Culture

Dave made the leap to NOVUS following a lustrous career at the Tribune company, as well as tours at the LA Times and Denver Newspaper Agency. In his 10 years at the helm, he has grown NOVUS business exponentially, shepherded a management buyback to take the company private, and spearheaded its diversification and capability evolution”

Melony has been with NOVUS for over 15 years.  In her current role, her responsibilities include strategic development of the Client Services organization, developing successful client relationships at the levels that matter, and delivering forward thinking marketing strategies that meet the needs of advertisers. Melony stewards investment strategies across traditional and emerging marketing channels to engage customers, build brand equity and maximize client returns.”

A 25 year veteran of leading accounts such as Airbnb, Kellogg and Allstate as President at Starcom, Rob joins NOVUS in the newly created CCO role. He is ultimately responsible for delivering superior results and service for all US clients, across all media”

As Chief Financial Officer Dawn plays a key role in the strategic direction of NOVUS, leading Finance and Human Resources. In addition to Operational leadership, she has extensive history working in the marketing and advertising industry.”

With over 25 years at NOVUS, Margy knows the ins and outs of NOVUS’ business. She built her career by spending time in various roles throughout the organization, with a focus on efficiency, workflow improvement, and automation. Margy has spent the last 7 years working diligently with our newest clients to transition to NOVUS with minimal risk and overwhelming success, and is currently focusing on developing NOVUS talent as the Chief People Officer.”

A 20 year industry veteran, Candi has worked on accounts spanning local, regional and national brands.  She also has worked extensively partnering with top media agencies in the US.  At NOVUS, Candi is responsible for delivering the highest quality experiences and delivering results for the clients she leads.”

Montrew is responsible for leading the NOVUS multimedia planning and buying practice.  She has a proven track record of driving business results through strong strategic planning and localized activation on clients such as PetSmart, Pier 1, State Farm, lotteries and McDonald’s of Chicagoland.”

A driving force behind investment strategies across NOVUS’ entire portfolio consisting of retail, national and direct response clients. She is NOVUS’ voice to the marketplace on opportunities, challenges, trends and insights. Bridgit and the Media Investment team are focused on ensuring that the cost paid for media aligns with the value it delivers to our advertisers.”

Tarnika McDaniel leads the Partner Investment team at NOVUS with 20+ years of advertising buying experience. Tarnika is committed to building lasting client and vendor relationships throughout the advertising community. As VP, she invests her time guiding her team to excellence in negotiating and executing multi-media campaigns. She also volunteers her time on the NOVUS Action for Equity Collective (AEC) Committee, which fosters inclusion and diversity at NOVUS and throughout local communities.

With a history of local and field-based strategic planning leadership, Chris joins NOVUS from Starcom Worldwide where for 18+ years he led regional marketing for a variety of clients including Allstate, Wingstop, Advance Auto Parts, and Planet Fitness. Chris has a passion for pushing the limits on innovation for clients as well as developing and fostering growth of junior talent.

Nik is a NOVUS boomerang, rejoining the NOVUS team in August of 2018 to advance our geospatial (local) analytics practice, Localytics.  The focus of the Localytics team is “to enable better decision making,” which is done by transforming disparate data into insight-generating analytic solutions used for ROI-based print and multimedia planning & optimization.  He and his team are the brainpower behind the suite of our proprietary planning tools such as local marketing intelligence tool, Depthfinder, and response-driven channel-mix optimizer, MMMaxer.

Nik brings 14+ years of agency and client-side experience in marketing analytics at Digitas, Target and Ascena Retail Group.  His analytical breadth is across traditional and digital media planning, website optimization & personalization, omnichannel marketing measurement, and Test & Learning disciplines.

Paul is an 18+ year veteran of the digital media industry and leads NOVUS’ digital practice. Prior to joining NOVUS, Paul spent his career at Starcom working across multiple Publicis Media agencies including Digitas and Performics where in addition to client work, he led the biddable media capability responsible for developing, scaling, and distributing innovative new products for clients.

Rachel Tierney is an experienced technology leader with 20+ years of experience in Project Management, Process Development and Automation and Technology Leadership.  Since joining NOVUS in 2019 Rachel has focused on helping NOVUS’ technology team work more effectively and more efficiently while at the same time meeting business needs with a high level of quality and innovation.