Each week on “Marketing for Your Future,” our host talks to media experts across the country.  This week our host speaks with Rob Davis from Novus Next.

WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS?

A shift from national, “blast” marketing to more customized and granular and hyper-local media and messaging.

WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING?

Data is great but be selective in what data you pay for and how much you’re willing to pay for it.

WHAT IS SOMETHING IN YOUR CAREER THAT YOU LEARNED FROM BY MAKING A MISTAKE?

I learned (in a very embarrassing manner) to never go see a client without having an idea, offer, or solution.