Depthfinder
Automated local market insights, based on 50,000 datapoints + custom trade areas
Bearings
Our unique process for determining the efficiency of national vs local media, specific to a client’s locations and likely consumer prospects
FullSail
A multimedia channel optimizer based on modeled sales response, rather than just reach
Proximity
Our proprietary programmatic trading desk, focused on geotargeting
Premier
Our digital newspaper.com Private Marketplace (PMP), consisting of 700+ local news outlets at typically 30% savings vs buying direct
Decoder
ZIP Code level analytics, trade area development and market prioritization
Drive
Dynamic Retail Value Engine – tools and process for optimizing Digital Circular and similar products to drive sales
GPS
Geo-local planning strategy putting
your business goals at the center, fueled by location understanding and analysis
Beacon
Terrestrial radio signal strength calculation and mapping relative to client and customer / store locations
Discovery
Process for scoring paid search visibility among people looking
TruNorth
Print-planning optimization tool that aligns circulation coverage to sales opportunity while allowing for custom scenarios
