Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Rob Davis from NOVUS. To learn more, check out novusmedia.com.

WHAT IS THE BIGGEST CHANGE IN THE ADVERTISING INDUSTRY THAT YOU SEE COMING IN THE NEXT 2 YEARS?

Finding best prospect consumers efficiently.

HOW IS THE TREND TOWARDS STREAMING TELEVISION (CTV) IMPACTING YOUR ADVERTISING STRATEGIES?

We really see it primarily as one more choice to be optimized programmatically within our platform, based on consumer usage and ROAS.

WHAT’S YOUR BIGGEST CHALLENGE WITH ATTRACTING AND HIRING TALENT IN THE PAST 2 YEARS?

Talent today needs Pay + Purpose.