A customized, localized, optimized approach.
How NOVUS increased store traffic during the holiday season for a privately owned furniture retailer with more than 125 store locations across 19 U.S. states.
SITUATION
Go beyond the traditional market-wide media coverage to drive store traffic during a cluttered time period in an out-stored and out-spent major market.
Strategy
We optimized the TV plan to capitalize on recency and maximum GRP levels; increased radio to extend younger/ethnic reach; targeted audiences in key ZIP Codes with digital outdoor; and utilized micro-local insights to activate unique opportunities at each store location.
