Generating buzz and driving foot traffic.
How NOVUS helped a retail chain with 100+ locations in the eastern U.S. create excitement around grand openings at new stores.
SITUATION
The client needed to build customer awareness of new stores and drive consideration to visit, especially in new markets that previously had only had a competitor’s presence.
Strategy
First, establish data-driven trade area parameters to identify unique business opportunities at store level, including multicultural and competitive nuances. Then cause a stir using a mix of radio, print, out-of-home and digital.
