Bray & Co. and NOVUS bring innovative, localized, data-centric approaches

Fidium Fiber, named one of CNET’s Best Internet Providers in 2024, has partnered with Bray & Co. as its Creative Agency of Record and NOVUS as its Media Agency of Record to amplify its brand and drive its ambitious growth strategy. These strategic partnerships support Fidium’s goal to become the internet provider of choice for more than 1.5 million eligible locations by the end of 2025, delivering fast, reliable and customer-friendly fiber internet solutions that meet the essential connectivity needs of people, businesses and communities.

“Fidium’s partnership with Bray & Co. and NOVUS is an essential part of further strengthening our brand and unleashing our growth potential,” said Meghan Woodlief, Vice President of Marketing for Fidium. “We were impressed with these award-winning agencies’ attention to detail, big-picture strategy and deep understanding of our business. Their support ensures we’ll continue to reach people in new and meaningful ways and turn customers into superfans.”

Named one of AdWeek’s Fastest Growing Agencies three years in a row, Bray & Co will lead creative campaigns and brand work to support Fidium’s growth and fiber network expansion efforts.

“Bray & Co is thrilled to be selected as the creative AOR for such a dynamic brand as Fidium, and we love the fact that we have an open brief to create work that stands out in the telecommunications category,” remarked Peter Bray, Executive Creative Director and Founder of Bray & Co. “Our mantra is Inspiration Is Everything, and this category is made for our approach.”

As Fidium’s Media AOR, NOVUS will handle all media planning, buying, and analytics of digital media as well as television, radio, and out of home.

NOVUS President and CMO Rob Davis praised Fidium’s “explosive growth and wickedly smart marketing team.” He continued, “we’re excited to employ data-driven strategies, including advanced 1:1 household targeting and trigger-based campaigns, to maximize the impact of Fidium’s media investments.”

The Fidium selection process was run by Mercer Island Group.