Take your advertising to the local level
We specialize in leveraging marketing sciences and geospatial analytics to make your marketing more effective. We lift sales, improve ROI and drive multi-year media savings. Here’s how.
LOCAL MEDIA PLANNING AND BUYING
Today, NOVUS plans and buys more newspaper advertising than any other agency in the U.S. and Canada. However, our marketplace intelligence spans the entire media landscape to create the perfect mix for your business — whether it involves print, digital, out of home, video or audio, your plan will be driven by detailed data analysis that increases your effectiveness. We’ll reach your customers where they live, shop, work and travel.
ADVANCED ANALYTICS SERVICES
We build profitable strategies from a rock-solid foundation of robust data, powerful tools and sophisticated analytics. Our consumer and market intelligence drives deep, actionable insights. We’ll help you target audiences based on multivariate analysis, including personalized consumer behavior, competitive landscape and media effectiveness. And then we’ll measure and optimize, to make your media plans perform even better.
IN-STORE AND DIRECT MARKETING
At NOVUS, we help brands across North America on their quest for continual growth and media innovation—including the printed media in the stores themselves. From planning to sourcing to execution, our team will help you optimize every detail of your in-store signage and marketing process. We’ll reduce your costs, increase your revenue and unlock resources you didn’t even know you had.
The power of local
- We use local insights to create balanced, relevant, customized programs for every partner we work with.
- We dive deep into sub-market level data and media.
- Our insights light a clear path connecting to your customers – not just where they live, but wherever they go.
- We deliver business results—improved ROI and sales growth.
Our partners are your partners
- We work closely with the best of the best in data, analytics, planning and implementation – and it doesn’t stop there.
- We leverage our combined tools and insights to improve our geospatial strategies.
- On your behalf, we maximize our negotiating power to get the very best price.