Focusing on the Who, Why and Where
With the advent of mobile technology and usage, as well as micro-local targeting capabilities, understanding who and WHERE people are is more important than ever to drive incremental business results—be it store foot traffic, improved ROI, or sales volume. We know from our work with dozens of clients and categories that customized geography equals incrementality. So at NOVUS, we’ve made that our goal. Here’s the key: We use local insights to create balanced, relevant, customized programs for every partner we work with. Our insights light a clear path toward connecting with your customers — not just where they live, but wherever they go.
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Print
From newspaper and trade publications to magazines and mail, we place more print advertising than any other agency in North America. We’ve pioneered the best ideas in the industry.
We understand how to navigate and optimize the changing landscape in your favor. And we never stop innovating new investment strategies for you to achieve a stronger return on your investment.
Digital
Digital is a world unto itself — and we love mapping uncharted territory – whether it’s executing digital versions of Sunday circulars or activating, hyper-local, programmatic digital campaigns.
Understanding modern multi-screen behavior allows us to leverage audience-based buying, rather than focus on single platforms. Our marketplace intelligence spans the digital world to create your perfect mix, from display video to social media to search and beyond. We’ll reach your customers wherever they surf.
Out of home
As the static signs around us increasingly come to life, out-of-home offers more media opportunities than ever. What once meant stationary billboards and bus wraps, now comprises digital installations, interactive signage and mobile solutions we could only imagine a few years ago.
From data-driven planning to effective activation, we’ll make sure you connect when your customers are on the go.
Video
Video is everywhere, grabbing customers’ attention on devices in their homes, their cars and the palms of their hands. Our experience in national and local broadcast, digital video, advanced television and more gives you a whole suite of video options to get your message across.
Whenever the right people tune in, we’ll place you there.
Audio
We take pride in activating your prospects and customers whenever they’re most receptive, and audio offers a growing opportunity.
Our robust vendor partnerships and location-data expertise will drive the right mix whenever people are listening, from traditional terrestrial radio to satellite and streaming – to drive growth for your business.
