Novus NEXT Secures Media Account of Lidl US

New Agency of Record Engagement

(Chicago, IL) – May 7, 2021 – Novus NEXT, a next-generation agency focused on geospatial, multichannel media planning and buying, recently executed an agreement with Lidl US to handle all multi-media planning and buying effective immediately. After a competitive review process involving multiple agencies, the agreement between Novus NEXT, a business unit of local media specialty firm Novus Media, LLC, and Lidl US, an Arlington, Virginia-based operation, will support all 140+ East Coast stores across 19 markets, as well as upcoming grand openings.

“Our agency is delighted about this opportunity to represent Lidl as their agency of record for their US multimedia needs, and to help support their growth in the coming year and beyond,” offers Rob Davis, Novus NEXT’s President and Chief Marketing Officer. “As soon as our team read the RFP, we said to ourselves,
‘we can do this,’ as what they were looking for so closely aligned with our specialization – highly localized and customized plans, delivered with both speed and service,” Davis noted.

“We appreciate Novus NEXT’s local-first approach, leveraging analytics to unearth hyper-local insights,” said Stephanie Stanton, Marketing Director, Lidl US. “Their expertise and collaborative nature was demonstrated by their talent and tools — it was clear they would make great partners who could move at the demanding speed of retail grocery.”

The partnership recently manifested with Novus NEXT’s support of the Lidl US revamped multi-media brand relaunch strategy in the first quarter of 2021 with a new creative campaign. The campaign has already garnered several high-profile placements in local markets, including the 2021 Grammys and the recent Oprah Winfrey Royal family special. Billing details were not disclosed at this time.

About Novus Next

NOVUS NEXT is a dedicated division within NOVUS Media LLC, with specialized multimedia talent, proprietary tools and custom techniques, representing the next evolution of a next-gen agency designed for what’s next in the media industry. Novus Next focuses on local media of all types – TV, OTT, addressable, radio, OOH, digital display, video, mobile and search. For more information, visit:

About Lidl

Lidl operates around 11,200 stores and is active in 32 countries, employing more than 310,000 employees globally. Lidl offers customers the highest quality fresh produce, meat, bakery items and a wide array of household products at the lowest possible prices. Lidl first established its U.S. headquarters in Arlington
County, Virginia, in June 2015, and today sells its award-winning products in more than 140 stores across nine east coast states. For more information, visit

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