NOVUS Named Agency of Record for Valvoline Instant Oil Change to Amplify Brand Visibility Through Hyperlocal Strategy

The demonstrated success of NOVUS’ localized, data-centric approach and roster of talent continues to set the agency apart amongst successful brands

MINNEAPOLISSept. 14, 2023 /PRNewswire-PRWeb/ — Today, independent media planning and buying agency NOVUS announced it was selected as the Brand media Agency of Record (AOR) for Valvoline Instant Oil Change (VIOC). NOVUS’ brand marketing scope will encompass media planning, buying and analytics for Valvoline Instant Oil Change’s corporate and franchise stores.

A fast-growing multimedia agency, NOVUS’ highly customized geospatial approach and digital capabilities impressed VIOC, setting them apart in a highly competitive selection process: With deep expertise in the local media landscape amplified by proprietary tools built for insights at granular geographies, NOVUS seamlessly drives business results on a national scale for their clients by leveraging geospatial nuances.

VIOC is a leading quick lube franchise with 1,700 locations across the country. As VIOC’s brand media AOR, NOVUS will utilize its hyperlocal approach to amplify the company’s rapid growth while cultivating increased customer trust and bolstering the brand at a local level.

“The NOVUS team impressed us with their strategic thinking, innovative localized analytics, and their engaged talent during every phase of the selection process. Their ability to listen to our needs and incorporate our feedback set them apart. We are thrilled to work with this team as VIOC’s Agency of Record, and are confident that their approach will help to accelerate VIOC’s business expansion,” said Laura Carpenter, VP Marketing & Customer Insights at Valvoline.

“This win is an important validation of NOVUS’ approach and prowess. We’re excited to bring our unique lens of geography to bear, at scale, for this great client and brand,” said NOVUS CEO Melony RiosRob Davis, NOVUS President and CMO continued, “We have no doubt we can support Valvoline’s continued growth by connecting with their ‘do it for me’ customer in a highly customized manner. With deep retail expertise, and a proven track record with franchise and new store growth, our team looks forward to hitting the ground running on this partnership.”