Super Chooses NOVUS as Media Partner to Drive Awareness of Savings Ecosystem Through Hyperlocal Approach

NOVUS, the independent media planning and buying agency, announced today that they were selected as media partner for Super, the technology company at the intersection of fintech and commerce. NOVUS will promote Super, and its three product ecosystem of savings: SuperCash (a debt-protecting cashback card created for the historically underserved), SuperTravel and SuperShop. NOVUS will support through locally-targeted media planning and buying.

A rapidly growing multimedia agency, NOVUS’ efficacy and specialization in highly customized, locally targeted multimedia across many client industries is what attracted Super. As experts in the local media landscape and with proprietary tools built for insights at granular geographies , NOVUS understands the geospatial nuances that can drive business results on a national scale.

Super, with its SuperTravel and SuperShop product, has just launched SuperCash. The company aims to be the one stop shop for customers looking to spend less, save more and build credit. For this campaign, NOVUS will utilize its hyperlocal approach to hone in on geographic areas with higher concentrations of people often left out by traditional financial institutions and credit products. As the Media Partner for Super, NOVUS will develop locally-targeted test media plans, relying heavily on digital, but utilizing CTV, local OOH, as well as other channels.

“We’re excited to partner with NOVUS to amplify Super’s mission of helping all Americans make the most of their lives. NOVUS’ unique hyperlocal approach aligns with our goal to take a hyper local, extremely targeted approach to introducing our brand in the geographic locations where we believe the need will be the greatest and the message will resonate,” said Radhika Duggal, CMO of Super. “We’re tapping into NOVUS’ expertise down to the ZIP code level to effectively reach the right customers.”

“NOVUS’ strategic approach and geospatial analytics aligned beautifully with the goals put forth by Super. Our previous work on other, similar brands – including a Medicare-based insurance product – proved we had the knowledge-base and capabilities to carry out a successful campaign,” said Montrew Newman, Senior Vice President, Head of Strategy.

The news comes as a part of a steady upward trajectory for the agency, after just winning Silver Media Agency of the Year at the Ad Age Small Agency Awards and in the wake of being named the AOR for Lidl Grocery, Thrivent Financial, and Dollar Tree/Family Dollar in 2021.

NOVUS Media LLC is an independent media agency that uniquely plans and buys media through the lens of geography. They offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types– TV, OTT, addressable, radio, OOH, digital display, video, mobile and search– NOVUS is fueled by marketing science and geospatial analytics to drive superior business results. For more information, go to

About Super
Super is the technology company at the intersection of fintech and commerce that empowers users to spend less, save more, and build credit – so they can experience more of what life has to offer. Super is home to the best prices on everything from discounted everyday items to great hotel deals – as well as the hub that enables cashback and credit building on every transaction. Super’s product offerings include SuperCash (new product launch), SuperTravel (formerly SnapTravel) and SuperShop (formerly SnapShop). Super is trusted by over 5 million customers worldwide and has helped them save over $145M to date. Super is backed by Steph Curry and has raised over $100MM USD and surpassed $1B in sales.

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