The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles
By Mark Stenberg
NOVUS’ Paul DeJarnatt contributes his thoughts to the Adweek article The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. Here is a sneak peek at Pauls’ insights. Full article available at Adweek.com.
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a
desire to capture readership from Twitter users fleeing the platform.
One year later, the Twitter prediction has proven prescient, and thanks to new site features and ad products, people are coming back to The Verge
Paul DeJarnatt’s thoughts on the new news feed product and its impact for advertisers:
The news feed product also uses the same dimensions as social creative, which could make it an easier buy for advertisers, said Paul DeJarnatt, vp
and head of digital at Novus Media.
“A redesign on its own doesn’t convince me to buy media from a website. We make decisions based on data,” DeJarnatt said. “But if the redesign
encourages the reader to engage more with ads, then maybe.”