Category: Press & Articles

Why This Agency Chose a More Sustainable Advertising Solution with Viant’s Adtricity Program

Streaming and Social Media Have Helped Paris 2024 Win the Gold

Novus Taps Docter To Lead Data Strategy, Innovation

Appointment TV didn’t go away; it just changed for the better

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation

Learn from cable’s mistakes: The promising ad-supported streaming future

20 tips to gain trust and credibility in the workplace

Media Buying Briefing: Agencies debate biggest questions over TikTok’s future

Bringing Value to Streaming Subscribers

Don’t fear the new: Taking calculated risks in advertising