Category: Press & Articles

Though cookie alternatives are out there, agencies have their issues with them all

How generative AI could solve the cookie deprecation puzzle in 2024

Agencies hope AI helps with content transparency, anticipation and commerce in 2024

Yahoo’s DSP Feature Combines AI And First-Party Data

Reviewing the agency review process: There’s a better way

MarTech: 2024 Predictions: Data and AI on marketers’ minds

Fast Company: 16 best practices to increase employee retention

The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact