Press Test - Novus Media

New Client Partnership with SUPER

SUPER Chooses NOVUS Media as Partner to Drive Awareness of Savings Ecosystem Through HyberLocal Approach

MINNEAPOLIS (PRWEB) OCTOBER 19, 2022

NOVUS, the independent media planning and buying agency, announced today that they were selected as media partner for Super, the technology company at the intersection of fintech and commerce. NOVUS will promote Super, and its three product ecosystem of savings: SuperCash (a debt-protecting cashback card created for the historically underserved), SuperTravel and SuperShop. NOVUS will support through locally-targeted media planning and buying.

AUTHORITY MAGAZINE: ROB DAVIS OF NOVUS

How about instead of automatic entry to adulthood at 18, everyone is required to take courses and pass a test to get an “Adult License.”

As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Rob Davis.

Rob is a 30+ year veteran of the agency world, serving as President and Chief Marketing Officer at NOVUS.

A veteran of Starcom, he’s led such iconic brands as McDonald’s, Kellogg, Disney Themeparks, Airbnb, and Allstate — and he won Gold Lions and Effies for media effectiveness. Rob also became a local/ regional media expert planning and buying local media for P&G, and later highly localized media for Anthem Blue Cross and Airbnb.

Now with NOVUS, he’s evolved the agency with new service models, tools, and approaches and elevated the agency to win Silver for Media Agency of the Year in Ad Age’s independent media awards.

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NOVUS GOES FROM NEWSPAPER ADVERTISING TO MULTIMEDIA POWERHOUSE

Small Agency of the Year, Media, Silver: NOVUS NEXT

Chicago-based Novus Next transformed from an agency that specialized in newspaper freestanding inserts to a multimedia agency in 2021, working with brands including Lidl grocery, Family Dollar and Dollar Tree.

Novus started 35 years ago in a Minnesota garage focusing on newspaper direct response and has since used hyper-local capabilities and multimedia skills to create new campaigns for local brands. The agency, which calls itself “effective, not slick,” pioneered the use of “localytics,” which focus on “analyzing the geographically based impact of media on business results,” according to Novus.

Media Agency of the Year: Silver

NOVUS MEDIA HONORED AS ONE OF THE TOP SMALL AGENCIES OF THE YEAR BY AD AGE

While small, these shops have proven to have big ideas and even bigger ambitions

The winners of our 14th annual Small Agency Awards were culled from a list of more than 400 entries from the U.S. and globally and represent some of the best and brightest agencies today.

The shops that made the grade weren’t chosen just for creative prowess, but also for overall business results, revenue growth and more. The agencies on this list are producing ingenious but effective work and also demonstrate proficiency in a variety of media and a willingness to move into new disciplines including health care or gaming or design. They have a strong culture, including employee benefit and enrichment programs and a focus on diversity.

While small in number of employees, these shops are proven to have big ideas and even bigger ambitions, and can turn out work as good as—or better—than work created by agencies many times their size. They have proven that they are nimble, adaptable and able to compete with the giants.

—Judann Pollack

Watch the Video

AdTAstic

Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Rob Davis from NOVUS.

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NOVUS MEDIA NAMED IN MOGUL'S TOP 100 WORKLPACES FOR D&I

Mogul is honored to celebrate the efforts that these companies have developed and continue to invest in their D&I initiatives. They have made enormous strides in implementing practices, investing in resources and tools, and developing strategies to create a more inclusive and diverse workplace.

The Top 100 companies were determined through weighted scoring, taking into account the efforts put forward and embraced by the entire company to make positive changes for diversity and inclusivity.

Novus Media

Fueled by the same marketing science and geospatial analytics that made us the #1 print buyer in North America, we’ve evolved our offering to deliver customized, fully multichannel media programs, strategic planning, data, and analytics services to advertisers and agencies across all major industries. We believe that where people live, work, and play is inextricably linked to every aspect of life – from the teams they cheer or how they talk, to how much they make or how long they’ll live. Similarly, we use data-driven insights to predict how people are motivated by media and what they’ll buy, location by location.

Let’s Work Together

contactus@novusmediainc.com

MINNEAPOLIS – HQ

NOVUS Media

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