Category: Press & Articles

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact

Media Buying Briefing: Agencies’ views for and against bid shading

NOVUS Named Agency of Record for Valvoline Instant Oil Change to Amplify Brand Visibility Through Hyperlocal Strategy

Smart Data Strategies And Adtech Implementation: Interview with Pat Fitzell, Director at NOVUS Media

Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight

Going all-in for your clients: A uniquely human endeavor

Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

How animated creative ad formats could yield stronger attention, recall metrics

13 reasons why leaning into the right business alliance is a must