Thought Leadership

Press & articles

Smart Data Strategies And Adtech Implementation: Interview with Pat Fitzell, Director at NOVUS Media

Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight

Going all-in for your clients: A uniquely human endeavor

Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

How animated creative ad formats could yield stronger attention, recall metrics

13 reasons why leaning into the right business alliance is a must

Ivy Liu

Study finds open programmatic CTV ad spend slows for the first time in years

[Images: Diego/Adobe Stock]

ChatGPT won’t replace human-led strategy, but it will enhance it

Veteran Advertiser Rob Davis: Transforming NOVUS with Innovative Approaches and Leading Iconic Brands to Success

Whitepapers & Infographics

Breaking Expectations - Super Bowl LIX Recap

2025 Meta's Fact -Checking Policy Change

2025 CES Recap

Cookies aren't dead yet

Unraveling the Political Impact on the 2024 Video Landscape

2024 Super Bowl Recap

2024 CES Recap

Paul DeJarnatt's Point of View on NewFronts

Paul DeJarnatt's Point of View on Streaming Platforms

How to stop spending on people who will never buy

Reentry Readiness Index

COVID-19 Implications Overview

Thinking Locally: leveraging data and building connections

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